In search of the Italian dream: rural beauty or city culture

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How Knight Frank can help you find the ideal property to suit your lifestyle

 

The Italian flair for culture, fashion, food and living well is renowned. It’s the country with the most UNESCO World Heritage Sites, 59 of them, and its architecture and art have brought visitors for centuries, helping to propel it into the world’s fourth most visited tourist destination in 2023.

For international purchasers, owning an Italian home has an obvious appeal but choosing the best location requires careful thought. Do you need frequent access to an international airport? Are you looking for a permanent or semi-permanent home, perhaps requiring an international school nearby, or do you want a lock and leave weekend pad that will also provide rental income? Would you prefer culture on tap or to be immersed in peaceful countryside? City, country or coastal: the location is the first decision buyers must consider.

“In general, lifestyle buyers in Italy opt for traditional properties with clear heritage and true character,” says Andrew Blandford-Newson from Knight Frank’s international residential team. “That could be a rustic stone farmhouse or an apartment with frescos in a city palazzo. Some clients are very specific about where they want to be. They might need to be in Milan for work, for example. Others know they want Tuscan or Umbrian countryside but are unsure of the pros and cons of different locations. Helping clients to pinpoint the area to suit their lifestyle is a key part of my role.”

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